In our recent research, we delved into how emerging technologies are influencing consumer communication preferences. As digital tools become more accessible, consumers are increasingly adopting new technologies to enhance their communication experiences. This shift presents both opportunities and challenges for organisations aiming to meet evolving customer expectations.

Key insights from our research include:

  • Check circle iconadoption of new technologies: consumers are exploring various digital tools, like AI-driven applications and immersive technologies, to facilitate communications
  • Check circle icontrust and transparency: the concept of ‘trust’ significantly impacts consumers' willingness to engage with new communication technologies
  • Check circle iconpersonalisation expectations: there is a growing demand for personalised communication experiences, driven by advancements in data analytics and AI
  • Check circle iconsecurity concerns: as digital communication channels expand, consumers are increasingly concerned about the security and privacy of their personal information

To navigate these changes effectively, organisation must adapt their communication strategies to align with consumer expectations and technological advancements.

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